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Sambazon, World Leader in Açaí, Stands up for the Amazonian Fruit's True Nutritional Properties

San Clemente, CA (March 24, 2009) – Sambazon, the pioneer and global market leader in açaí, with certified organic food and beverage products sold in 10,000 retailers nationwide from Whole Foods to Publix, Kroger and Safeway, announces factual açaí nutrition information in light of current false claims by açaí scam campaigns and consumer watchdog organizations alike.

Açaí, an Amazon palm berry historically consumed by locals for centuries, is a highly nutritious fruit scientifically found to be rich in powerful antioxidants and healthy omega fats. Sadly, the açaí scams today are clearly misleading consumers with outrageous health claims from rapid weight loss to enhanced sexual performance. Sambazon urges consumers to be wary of claims made by online diet scams as well as those made by organizations discrediting the many true benefits of açaí – and for those consumers unfortunately caught up in a scam, we encourage them to contact the BBB.

There is an increasing amount of misleading information in circulation comparing packaged products to whole fruit or juice in an inaccurate attempt to discredit the true properties of aça&iacute. Years of tests conducted by accredited organizations in Brazil and the U.S. prove that when comparing pure fruit to pure fruit, or pure juice to pure juice, the antioxidant capacity of açaí reigns superior to pomegranate, blueberry, blackberry and most fruits available.

"Açaí is one of the few fruits that are rich in heart-healthy omega-9 fats, like the type you would find in olive oil," says David Grotto, RD, author of 101 Foods That Could Save Your Life. "A four-ounce portion of pure açaí is only 100 calories, is low in sugar and contains powerful antioxidants including anthocyanins which may help fight inflammation."

Over the course of 8 years, as part of their quality assurance standard operating procedures, Sambazon over $500,000 dollars routinely testing the açaí processed at their proprietary facility in the Brazilian Amazon ensure that they continually are delivering the most nutritionally potent and highest quality açaí available.

"Our açaí products are packed with powerful antioxidants along with healthy fats – claims that have been validated through years of scientific data," states Ryan Black, CEO, Sambazon. "It's a shame that the extravagant and unfounded claims made by illegal scam businesses are undermining the public's understanding of the true benefits of the fruit. With testimonials from renown athletes and nutritionists, and products that are consumed by millions of satisfied consumers worldwide, we're proud to offer the highest quality açaí products made with integrity in every step of the process - the 'real deal'."

About Sambazon

Sambazon is the global market leader in Açaí - a delicious and powerfully nutritious purple berry that grows on palm trees in the Amazon Rainforest. Sambazon's product portfolio of Organic Açaí beverages, frozen Açaí berry products and Açaí supplements are enjoyed by both world-class athletes and health-conscious consumers, and available at major retailers across North America including Whole Foods Market, Jamba Juice, Krogers and thousands of grocery chains, specialty stores and juice bars across the country. Sambazon's market-driven conservation business model in the Amazon Rainforest promotes forest stewardship, creates new jobs, improves living conditions and educational opportunities for thousands of small family farmers through the sustainable management of the Açaí palm tree. In 2006, Condoleezza Rice named Sambazon winner of the "Secretary of State Award for Corporate Excellence" for helping to create worldwide awareness and demand for the Açaí fruit while supporting local indigenous communities in Brazil. To learn more about Sambazon Açai and creating positive change in the Amazon and beyond please visit us at www.sambazon.com.

About iTi Tropicals, Inc.

iTi Tropicals, Inc. is an independent company headquartered in Lawrenceville, NJ. Its sole business is importing high quality tropical and exotic fruit purees, concentrates and IQF pieces. They are constantly searching the globe for manufacturers who meet their high tropical and exotic fruit standards.

In business since 1988, iTi Tropicals has become one of the leading US suppliers of processed exotic tropical fruits. Over time they have established many long-standing relationships with their suppliers. These relationships enable them to guarantee a reliable and quality supply of tropical fruit for their customers. They also provide complete service with their fruit products including the expertise of their in-house Food Scientist with backgrounds in Quality Assurance and Product Development.

iTi Tropicals maintains an inventory of both frozen and aseptic tropical and exotic purees, juices, and concentrates as well as IQF tropicals throughout the USA. Their focus is on products such as: coconut water & cream, banana, guava, papaya, mango, passion fruit, Açaí, guanabana (soursop), lulo, acerola, mangosteen, tamarind and moraberry. They constantly search for new, commercially viable, tropical fruit flavors. Call us for juice, concentrate, and puree samples and you will experience our outstanding service first.

 

Media Contact

Morgan Dub, Harrison & Shriftman, 917-351-8664, mdub@hs-pr.com

 

For more information about our company and product lines, please go to: www.iTitropicals.com   Also, for detailed information on samples and specifications please visit www.iTitropicals.com  


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