iTi Tropicals, Inc. Unveils New Website Designed to Improve Customer Experience, Education and Service
Features Fresh Look, Enhanced Usability and a 90-second "Get to Know Us" Video
Go straight to the new web site by clicking here or click on the video below.
Lawrenceville,
NJ, 9 October 2015 - iTi Tropicals, Inc. (iTi), the leading supplier of
tropical and exotic fruit juice concentrates
and purees in North America, announced today the launch of its new
website (ititropicals.com) created to provide an enhanced user
experience, information resource and service offering. A significant
technological upgrade, the website features a fresh graphic
design, improved navigation and functionality, and a 90 second corporate video.
 The
revamped website, focused on optimal usability and contemporary style,
reflects the company's continued
mission to stand firmly on the frontlines of innovation. The primary
objectives are to offer the user optimal ease-of-navigation and visual
appeal. The overall graphic design is bold, bright and modern,
featuring vivid colors and artistic photography that
bring the products to life. Built to facilitate a seamless interactive
experience, the website is created to make it simple for users to visit,
quickly find the information they seek, and immediately act on it
through a variety of online forms and functions.
All information is readily available including product samples and
facts, company background and news, customer resources, and even
employment opportunities.
"Established
in pre-internet1988, we've been technology early adapters for nearly
three decades," said Gert
van Manen, president of iTi Tropicals. "Our new website marks our
latest initiative to most efficiently and effectively deliver our
customers business-critical information, products and services."
The
new iTi corporate video, launching simultaneously on the website, is a
90-second animation-style film designed
to convey the company's culture and provide a brief overview of its
history, organizational structure, products, and services. A reflection
of the website, the graphic style is clean, sleek and contemporary.
The content is skillfully crafted to communicate
the iTi story in a way that is informative and engaging. Narrated by
President Gert van Manen, the audience learns firsthand how his distinct
vision, corporate mission, and personal passion prove to support the
business success of iTi customers.
"iTi Tropicals is not a broker. We are fully invested merchants who
stand behind our products 100 percent," said Mr.
van Manen. "Hands-on throughout the process, from fruit sourcing to
finished ingredient, we establish long-term partnerships with a firm
foundation of trust and loyalty that is demonstrated across the board."
Agents
or brokers serve as middlemen between growers and manufacturers. iTi is
a merchant operating with a
completely different business model. Simply put, they own the product,
giving them a vested interest that insures its customers receive the
finest ingredients and service available worldwide. Further, iTi's
biggest investment is research and development and
the company has its own dedicated state-of-the-art R&D and quality
control departments.
"Our
website overhaul is only the first step in our plan to elevate our
customer commitment to the next level
by consistently offering the latest technology, products and service
innovations," said Mr. van Manen. "We encourage our customers to stay
tuned for the exciting new developments that are coming soon."
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About iTi Tropicals
iTi
Tropicals Inc., a leader in the exotic tropical fruit product category,
is an independent company headquartered in Lawrenceville, N.J. Since
1988, iTi Tropicals has grown
to become a leading U.S. supplier of processed tropical fruits. iTi
maintains an extensive inventory of both frozen and aseptically packed
tropical and exotic fruit purees, juices, and concentrates. Their sole
business is importing high-quality tropical ingredients
from manufacturers worldwide who meet their quality standards. iTi
products include coconut water, coconut cream, banana, guava, papaya,
mango, passionfruit, açaí, acerola, mangosteen, tamarind, and dragon
fruit.
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